The upcoming cinematic event comes to life with inspiring experiential opportunities, retail and dining at Universal Studios Hollywood and Universal Orlando Resort, beginning in late October.
By Andreína Longoria.
Tijuana.- This October, Universal Destinations & Experiences theme parks, Universal Studios Hollywood and Universal Orlando Resort, invite guests to defy gravity with a variety of all-new immersive experiences and exclusive merchandise inspired by Wicked, the highly anticipated film from Universal Pictures, opening in theaters on November 22.
The engaging Wicked experiences will be different at each destination, but both are designed to capture the imagination and spirit of the awe-inspiring world of Wicked, allowing guests to express their fandom through fashion and accessories while stepping into the story for the first time.
Beginning in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience, located in the former UNIVRS store location and adjacent retail shops steps from the front door, where they will have the unique opportunity to step into the fantastical Land of Oz. This exclusive, one-of-a-kind experience will take guests down the Yellow Brick Road and to a variety of iconic Wicked locations, from Shiz University to the Emerald City.
Also beginning in late October, Universal Studios Hollywood will transform its popular Feature Presentation store within the theme park and the UNIVRS store at Universal CityWalk Hollywood into memorable Wicked experiences. Feature Presentation will showcase props from the film, an exciting photo shoot will debut within the theme park, and later, in conjunction with the film’s premiere, costumes will be on display inside Universal Cinema, an AMC theater, at Universal CityWalk.
Fabulous themed eats will complement these exciting Wicked experiences at both theme park locations, as well as Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both Universal CityWalk locations will share the joy with the debut of limited-time treats inspired by the world of Wicked.
At Universal Orlando Resort, Universal Studios Hollywood and both Universal Citywalk locations, including:
The Shiz University Collection is inspired by the iconic school where Glinda and Elphaba first crossed paths and features back-to-school must-haves including a Spirit Jersey, duffle bag, tumbler, beanie, journal and more.
Legendary Studio MinaLima developed exclusive Wicked-inspired graphics and prints for a cross-category collection.
The Wicked logo will be featured on many items, from hats and bags to notebooks and mugs, perfect for fans to show their Wicked pride as they dance through life. Those looking for even more merchandise can find a variety of offerings including gorgeous fashion dolls from Mattel, Funko Pops! of fan-favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags, as well as cosplay replicas and accessories from The Noble Collection.
More Wicked celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and early next year.
For more information on the Wicked experiences coming to Universal Orlando Resort and Universal Studios Hollywood, keep an eye on Universal Orlando and Universal Studios Hollywood’s social media channels. Get ready for Wicked to open in theaters on November 22.
