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James “Jim” Floros: A Visionary Leader and Advocate for Hispanic Empowerment

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James “Jim” Floros is a distinguished nonprofit leader with an impressive 40-year career dedicated to serving communities and fostering impactful change. With three decades of experience as a Chief Executive Officer, Jim has been instrumental in shaping and expanding organizations that address critical social issues. His leadership, strategic vision, and commitment to humanitarian causes have earned him recognition as one of the most influential nonprofit executives in the country.

Jim began his nonprofit journey at the World Headquarters of Project Concern International, where he played a pivotal role in community relations. His passion for service and his ability to drive meaningful change quickly propelled him to greater leadership responsibilities. Following his tenure at Project Concern International, Jim transitioned to the Burn Institute of San Diego. Initially serving as the Director of Development, he demonstrated exceptional leadership and was soon promoted to CEO. Over his 20-year tenure, Jim transformed the Burn Institute into North America’s leading burn foundation, significantly expanding its reach and impact.

In 2013, Jim assumed the role of President and CEO at the Jacobs & Cushman San Diego Food Bank (SDFB), where he continued his legacy of transformative leadership. Under his guidance, the Food Bank experienced unprecedented growth, increasing its annual budget from $5 million to nearly $30 million. The organization’s financial reserves also expanded from $800,000 to an impressive $40 million. Jim’s strategic initiatives led to the tripling of children served through the Food 4 Kids Backpack Program, ensuring that vulnerable youth had access to essential nutrition.

A key milestone during Jim’s tenure was the 2015 acquisition of the North County Food Bank (NCFB). His leadership enabled the NCFB to dramatically increase its food distribution, triple its service population, and significantly expand its backpack program for children in need. Under Jim’s direction, the SDFB became one of the most respected food banks in the nation. His leadership was particularly crucial during the COVID-19 pandemic when the food bank nearly doubled its service population from 320,000 to nearly 600,000 individuals. Additionally, Jim spearheaded innovative programs, including College Hunger Relief, the Diaper Bank, On the Go Pantry, Super Pantry, and the Military Hunger Relief Initiative. These initiatives addressed diverse community needs and reinforced SDFB’s role as a leader in food security and social services.

Beyond programmatic expansions, Jim also led sustainability efforts, guiding the SDFB to achieve LEED GOLD V4 certification. Under his leadership, the installation of 1,400 solar panels and the creation of an on-site composting center generated cost savings that provided an additional 850,000 meals annually.

Jim’s impact extends beyond the organizations he has led. Over his career, he has raised more than $180 million for nonprofit initiatives, significantly influencing community development and social welfare. After leaving the Food Bank in 2021, he founded Floros & Associates, a consulting firm dedicated to strengthening nonprofit organizations and advancing community-driven initiatives.

Jim’s contributions have earned him numerous prestigious awards, recognizing his leadership, innovation, and dedication to social causes. Some of his accolades include:

  • San Diego Business Journal SD 50 – 50 Making a Difference During the COVID-19 Crisis
  • Outstanding Development Professional of the Year – Association of Fundraising Professionals, San Diego Chapter
  • Eva Irving Community Service Award – Public Relations Society of America, San Diego Chapter
  • Nonprofit CEO of the Year – San Diego Business Journal (2016 & 2020)
  • George Chamberlain Community Excellence Award – iHeart Media
  • Business Leader of the Year – North County Business Chamber of Commerce
  • San Diego Business Journal SD 500 – Recognized as one of San Diego’s 500 Most Influential Business Leaders (2015-2022, 2024)
  • Maltese Award – San Diego County Fire Chiefs’ Association (2008)
  • National Burn Prevention Award – American Burn Association (2008)

Jim Floros stands as a shining example of non-Latino allyship and leadership in Hispanic empowerment. His dedication to social equity, community engagement, and organizational excellence continues to inspire leaders across the nonprofit sector. Through his unwavering commitment, he has created a lasting impact, ensuring that underserved communities receive the resources, support, and advocacy they need to thrive.

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