Anita Grace, President & CEO of GRACE Multicultural, stands as a dynamic force in the field of multicultural marketing and communications. As the leader of a fully woman- and minority-owned enterprise, she has dedicated over 24 years to crafting innovative outreach strategies that bridge the gap between businesses, corporations, and diverse communities across the nation. Her work has not only elevated brands but has also amplified the voices of minority-owned media outlets, making a lasting impact in the industry.
Under her leadership, GRACE Multicultural has become a powerhouse in multicultural marketing, collaborating with some of the most influential Spanish-language community print and digital media organizations in the country. Anita’s expertise has led her to develop strategic campaigns for an impressive roster of clients, including Verizon, the U.S. Department of Health and Human Services (HHS), Google, the American Petroleum Institute, AARP, the Minnesota Department of Transportation, and the Minnesota Department of Health. Her ability to connect major corporations with diverse audiences has positioned her as a trusted and highly sought-after strategist in the field.
Beyond her corporate success, Anita has played a pivotal role in supporting Hispanic media through her longstanding partnership with the National Association of Hispanic Publications (NAHP). Over the past 12 years, she has represented more than 150 multicultural publishers and over 650 platforms, ensuring that these outlets have a seat at the national advertising table. Her efforts have led to some of the most substantial multi-platform marketing and advertising campaigns the organization has seen in over a decade, reinforcing her commitment to strengthening Hispanic media representation in the industry.
Anita’s dedication to empowering Latino businesses extends to her involvement with the Latino Chamber of Commerce Minnesota, where she has served as a board member for the past six years. In this role, she oversees partnerships, marketing, business development, communications, and events, driving initiatives that foster growth and opportunity for Latino entrepreneurs and professionals. Her vibrant energy and unwavering commitment have made her a key figure in the chamber’s success.
Her impressive academic background further underscores her expertise. Anita holds a Master’s degree in Business from Grand Canyon University and a Bachelor’s degree in Spanish and Marketing from Northern Arizona University. This strong foundation has provided her with the knowledge and strategic insight to navigate the evolving landscape of multicultural marketing with innovation and impact.
Anita Grace’s contributions to the Hispanic and multicultural marketing industries exemplify the essence of leadership, advocacy, and excellence. Her ability to build bridges between businesses and diverse communities, along with her dedication to amplifying minority voices, makes her a true trailblazer in her field. Through her work, she continues to redefine multicultural marketing, leaving an indelible mark on the industry and inspiring future generations of Hispanic business leaders.
