Career Advisor II | Community Engagement Professional | Community Builder | Business Owner | Board Member
For more than fifteen years, Erica Reyna has dedicated her career to empowering individuals and strengthening her community. As a Career Advisor II at Goodwill Industries of San Diego, she helps people gain not only employment but also confidence, stability, and a renewed sense of purpose.
At Goodwill, Erica works directly with job seekers to guide them toward meaningful opportunities that align with their goals and skills. Her approach goes beyond finding jobs—she helps people discover their potential and believe in their ability to succeed. By fostering partnerships with local organizations, businesses, and community leaders, Erica plays a key role in building a network of support that enhances workforce development throughout the San Diego region.
Her passion for service and community impact is also reflected in her entrepreneurial journey. Erica is the proud owner of IBI Painting LLC, a successful residential and commercial painting company. Through her business, she has developed valuable leadership, management, and organizational skills, all while creating employment opportunities and contributing to the local economy. Balancing her dual roles as business owner and career advisor has deepened her understanding of perseverance, teamwork, and the importance of service.
Owning a small business has given Erica a firsthand appreciation of the challenges and rewards that come with entrepreneurship. It has also strengthened her ability to connect with others who are pursuing their own professional paths, particularly those seeking to build something of their own. Her journey reflects the determination and creativity that define so many Latino entrepreneurs—driven by purpose, resilience, and a desire to give back.
Beyond her professional and business achievements, Erica is deeply committed to community leadership and volunteerism. She serves on the Board of Directors for Laubach Literacy of San Diego, where she advocates for literacy and education as essential tools for empowerment.
Erica also contributes her time and expertise as a Board Member of the Transforme Project, an organization that supports women’s mental health, empowerment, and personal development. Her involvement reflects her dedication to fostering environments where women can thrive, heal, and grow with confidence.
Across all her roles—advisor, business owner, and community advocate—Erica is guided by a clear sense of purpose: to uplift others and help them unlock their potential. Her work is rooted in empathy and collaboration, creating lasting impact both at the individual and community level.
Erica’s leadership style embodies the values of connection, compassion, and perseverance. She understands that empowerment begins with opportunity, but it thrives through encouragement and support. Whether she is helping someone find their first job, mentoring a colleague, or contributing to local initiatives, she brings the same commitment to excellence and service that has defined her career.
As a Latina professional, entrepreneur, and community leader, Erica Reyna represents the best of Latino Excellence—driven by a desire to serve, to create opportunities, and to build a stronger, more inclusive future for all. Her journey is a testament to what can be achieved through hard work, integrity, and a deep belief in the power of community.