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Carlos Medina: Driving Hispanic Business Growth and Empowerment in New Jersey


Carlos Medina is a business leader committed to the economic development of the Hispanic community. Born and educated in New Jersey, Medina is president of Robinson Aerial, Inc. a firm specializing in engineering and mapping. Beyond his business accomplishments, Medina is an active advocate for volunteerism, serving on several non-profit boards. He is also executive producer and host of “¿Qué Pasa NJ?“, a program broadcast on PBS stations, where he brings visibility to key issues affecting the Hispanic community.

One of the pillars of his work is his leadership as president of the Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ), an organization that represents more than 120,000 Hispanic businesses in the state, responsible for generating more than $30 billion annually for the local economy.

A growing economic engine

When it comes to the impact of Hispanic business in New Jersey, the data doesn’t lie: growth is solid and steady. Medina points out that the Latino business community is one of the fastest growing in the state, not only economically, but also socially and culturally.

It is often overlooked that our companies not only generate employment and energize key sectors, but also revitalize entire communities, open up spaces for innovation and reflect the country’s real diversity,” says Medina.

How can we continue to move forward?

For this growth to continue and translate into greater opportunities, Medina is clear: concrete action is needed. “We have to do the work. It is essential to advocate for real change and directly support the organizations that are on the ground assisting our businesses,” he says.

He also stresses the importance of building more inclusive spaces: “If the leadership of an institution does not reflect the community it serves, it’s time to review and make way for more diverse representation.

Beyond the desk

Carlos Medina’s work goes far beyond the office. His presence in the media, his active participation in community organizations and his vocation to generate impact make him a benchmark of leadership committed to collective advancement.

His message is clear: the Hispanic community not only has a place in the local and national economy, but also plays a leading role in its development. Boosting Latino entrepreneurs is not only a matter of social justice, but a smart investment for the future of the country.