When it comes to Latino Excellence, few figures embody that concept as powerfully as Eva Longoria. Born in Texas with Mexican roots, Longoria has built a career that transcends acting. Her career is that of a woman who has made her way in Hollywood, broken down stereotypes, become an entrepreneur, activist, and producer, and now also a leader in international sports.
Beyond Acting
With more than two decades of work in television, film, and theater, Longoria was not content to be recognized solely as an actress. Her vision led her to explore behind the camera, where she has excelled as a producer and director, promoting stories that put the Latino community at the center and break with traditional Hollywood narratives. This facet has allowed her to position herself as a powerful voice fighting for fairer and more diverse representation.
Activism and social commitment
Longoria has used her fame as a platform for social causes, especially in defense of the rights of Latinos in the United States. From the creation of foundations focused on education and women’s empowerment to her participation in international forums, she has demonstrated that personal success can and should be accompanied by social responsibility.
Her activism is not a publicity stunt, but a deeply rooted conviction: every project she gets involved in seeks to highlight the strength, talent, and humanity of the Latino community.
A new phase: sports as cultural narrative
In 2021, Longoria took an unexpected but consistent step with his philosophy: he became an investor in Club Necaxa, one of the historic teams of Liga MX. His involvement was not limited to the financial side. From the outset, he showed a desire to transform the club’s image and use soccer as a vehicle to tell a broader story: that of a Mexico full of passion, resilience, and potential.
Inspired by audiovisual projects that combine sports and social narrative, Longoria produced the docuseries Necaxa, available on Disney+. The production follows the team as it seeks to regain the prominence it had in past decades and, at the same time, showcases Mexican soccer culture as a symbol of identity and pride.
A commitment to Mexico
What sets his involvement apart is the emotional component. Longoria has shared in various interviews how he inherited his love of sports from his father, and how this investment means more than just business: it is a way to reconnect with his roots and put Mexico on the global map in a positive light.
The docuseries not only seeks to attract new fans to the club, but also to tell a universal story of overcoming adversity and belonging. In a political context where the Latino community in the United States faces constant challenges, projects like this have enormous symbolic weight: they show Mexicans as passionate, hard-working, and supportive, dismantling prejudices with images of cultural pride.
Breaking barriers in a male-dominated field
Her arrival in Liga MX was not without its doubts. As a woman, a Mexican-American, and someone from the entertainment world, Longoria faced the challenge of being taken seriously in a traditionally male-dominated field. But far from imposing her celebrity status, she presented herself with naturalness and respect, winning the trust of both the team and the local fans. That attitude of humility, mixed with determination, is precisely what reinforces her character as a leader and role model.
More than entertainment
Longoria’s foray into soccer complements her track record of promoting projects with social and cultural impact. She had already invested in a women’s soccer team in the United States, demonstrating her commitment to the growth of the sport and gender equality in this field. Now, with Necaxa, she is extending that impact to Mexico, a country with which she has a personal and emotional connection.
Eva Longoria embodies the spirit of Latin excellence because she combines professional success with a strong sense of cultural identity and social commitment. She does not limit herself to succeeding in her individual career, but constantly seeks to open paths, give visibility, and create opportunities for others. Her role in the entertainment world, her activism, her entrepreneurial skills, and her foray into sports make her an example of comprehensive leadership.
By supporting a Mexican club and sharing its story with the world, Longoria reaffirms what it means to be Latino Excellence: raising the voice of her community, celebrating her roots, and demonstrating that Latino talent knows no boundaries.