On a historic election day for the southern United States, Helena Moreno—born in Xalapa, Veracruz—was elected as the new mayor of New Orleans, becoming the first Latina woman to lead one of the country’s most iconic cities. With 55% of the vote and a commanding lead over her closest rival, Moreno avoided a runoff and cemented her position as a key figure in Louisiana’s progressive political leadership.
Starting January 1, 2026, Moreno will take the reins of a city marked by profound challenges: from post-hurricane reconstruction and the economic impact of the pandemic to a climate of insecurity that has put pressure on her incoming administration. Her message is clear and direct: to build a city that works for everyone, where prosperity is shared and opportunities are not the privilege of a few.
“New Orleans opened its doors to me and gave me a mission. Now it’s time to give back with results and daily work,” she said emotionally as she celebrated her victory.
From Xalapa to American politics
Moreno emigrated with her family to Texas when she was eight years old and later studied journalism in Dallas. Her career in the media took her to New Orleans, where her coverage of Hurricane Katrina earned her an Emmy Award. That moment marked a turning point: she left the cameras behind to become a committed public servant, starting as a state legislator in 2010 and then as a city councilor.
For more than a decade, she has championed causes of transparency, equity, and community development, distancing herself from the traditional political elites that have dominated New Orleans for generations. Her victory represents a generational—and cultural—shift toward more inclusive and community-oriented governance.
Inspiring Latino leadership
Moreno’s arrival at City Hall not only symbolizes progress for women and the Mexican community in the United States; it also reaffirms the growing impact of Latino leaders in historically inaccessible spaces of power in the southern part of the country.
Her administration promises to focus on essential public services, infrastructure, smart security, and public policy centered on tangible results from day one. Despite challenges—including tensions with the state government—Moreno has made it clear that her priority will be the people of New Orleans and rebuilding public trust.
For the Latino community, her achievement is not just a political victory: it is a reminder of the power of perseverance, hard work, and vision.
From Veracruz to the world, Helena Moreno represents the resilience, talent, and excellence of Latinos who continue to transform the United States.
Latino Excellence in action
Helena Moreno’s story is a testament to overcoming adversity, leadership, and public commitment. Her triumph strengthens the Latino presence in the political sphere and demonstrates that our voices—when heard and organized—can open doors and redefine cities.