Joel Berrocal, Executive Director of the National Puerto Rican Chamber of Commerce (NPRCC), stands at the forefront of a powerful movement: strengthening the entrepreneurial spirit and small business ecosystem of Puerto Ricans both on the island and across the mainland United States.
With a unique operational presence in both Washington D.C. and San Juan, Puerto Rico, Berrocal leads with vision, strategy, and a deep commitment to economic empowerment. Under his leadership, the NPRCC has evolved into a vital resource and connector for Puerto Rican entrepreneurs navigating today’s rapidly changing business landscape.
At the core of Berrocal’s work is a mission to foster economic growth through strategic initiatives, cross-sector collaboration, and relentless advocacy for small business owners. His ability to serve as a connector—linking communities, resources, and opportunities—has helped position the NPRCC as an indispensable ecosystem builder for Puerto Rican businesses.
“Our focus is to build a robust bridge between Puerto Rico and the mainland U.S.,” says Berrocal. “We’re deeply committed to creating a thriving environment where our members can grow, scale, and thrive—regardless of where they are located.”
As entrepreneurship continues to rise in both Puerto Rico and among the diaspora, Berrocal and the NPRCC are proactively meeting the moment. From supporting first-time business owners to advancing economic policy that uplifts underserved communities, their work is rooted in equity, resilience, and cultural pride.
One of the most promising developments in recent years has been the surge of entrepreneurial energy within the Puerto Rican community. Many individuals are discovering that their talents, passions, and lived experiences can be transformed into viable, sustainable businesses.
“We’re witnessing a powerful shift,” Berrocal notes. “People are realizing that what they once considered just a skill or hobby can actually become a profitable business. Whether it’s in tech, retail, food, wellness, or creative industries, we’re seeing new ventures emerge every day.”
This trend reflects a larger cultural movement: one where entrepreneurship is not only a path to financial independence, but also a form of self-expression and empowerment. For the NPRCC, supporting this momentum is both a responsibility and a privilege.
Berrocal is especially excited about what lies ahead. “We have several impactful partnerships and community-driven initiatives coming up in 2024 that will allow us to deepen our support and expand our reach,” he shares.
These initiatives range from access-to-capital programs, educational webinars, and mentorship networks to policy roundtables and cross-regional events. Each effort is designed to equip Puerto Rican entrepreneurs with the tools, knowledge, and network they need to succeed—whether they’re launching a startup in San Juan or scaling a business in New York.
“The NPRCC isn’t just about business,” Berrocal emphasizes. “It’s about community. It’s about identity. And it’s about building a future where Puerto Rican entrepreneurs are seen, heard, and empowered.”
A Legacy of Impact
As Joel Berrocal continues to lead with purpose and passion, his work serves as a powerful reminder of the strength and potential of Latino leadership in shaping inclusive economies.
Through his dedication, the National Puerto Rican Chamber of Commerce is not just supporting businesses—it’s transforming lives, strengthening families, and redefining what’s possible for generations to come.