Lidia S. Martinez has dedicated her career to mentoring and uplifting others, with a special focus on fostering the growth of women in corporate America, the nonprofit sector, and among emerging talents. Her passion lies in creating pathways for success, forging partnerships that strengthen communities, and elevating voices that are often underrepresented.
Over the course of her 30-year career at Southwest Airlines as Manager of Community Outreach, Lidia became a pivotal figure in community development. She built lasting relationships with civic, business, and educational organizations, driving initiatives that left a meaningful and lasting impact on communities across the country. Her ability to connect with diverse groups and champion important causes has solidified her reputation as a leader dedicated to making a difference.
Lidia’s contributions have not gone unnoticed. She has been the recipient of numerous prestigious awards that highlight her commitment and achievements. Among her accolades are the San Diego Business Journal’s 2020 Lifetime Achievement Award and the 2021 San Diego Regional Chamber of Commerce Herb Klein Lifetime Achievement Award. Her dedication to promoting Latino leadership was recognized with the Latino Leaders Network Inaugural Champion Award in 2021. In 2022, she was honored with an honorary Doctorate of Humane Letters from San Diego State University, a testament to her influence and ongoing commitment to education and community enrichment.
Even after stepping away from her role at Southwest Airlines, Lidia continues to shape the future of her community. She currently serves on the boards of several impactful organizations, including The Campanile Foundation at SDSU, The San Diego Airport Authority, For All of Us, and Latino Leaders Network. Her involvement ensures that key initiatives continue to thrive and that voices from all sectors are heard.
Additionally, Lidia plays a crucial role as a special advisor to the executive leadership at Promises2Kids, MAAC, and Lifeline Community Services. In these advisory roles, she lends her expertise and insights to help guide strategic decisions and further the missions of these organizations, each of which plays a significant role in supporting vulnerable populations and driving social change.
Lidia’s journey began in Ciudad Juarez, Mexico, where she was born and later raised in El Paso, Texas. Her roots have given her a unique perspective and deep appreciation for the communities she serves. Now residing in San Diego with her husband Ted, Lidia finds joy in spending time with her family, including her two adult children, Melyna and Teddy, and their beloved grand-pups, Marley and Rho.
Lidia’s story is one of unwavering dedication to mentorship, community advancement, and the creation of opportunities for others. Her ability to bring people together, her passion for empowering women, and her relentless drive to uplift underrepresented voices continue to inspire those around her. As she remains active in her various leadership and advisory roles, Lidia’s legacy of service and community impact continues to grow, making her a true champion for positive change.
