Norma Escandón is redefining what it means to age with confidence, grace, and bold self-expression. As the founder of Cuarentonas y Más Felices, a powerful digital platform and lifestyle movement, Norma has become one of the most influential Latina voices for women over 40 — and she’s doing it on her own terms.
With a combined audience of more than 3.2 million followers across YouTube, Instagram, Facebook, and TikTok, Norma shares more than just style tips and beauty advice. She brings a raw, real, and refreshingly honest approach to life after 40, reminding her community that wellness, joy, and personal reinvention are not only possible — they’re essential. Whether she’s talking about fashion, travel, holistic health, or the emotional journey of midlife, her message is clear: This is your time, and you deserve to shine.
Born with a passion for creative expression and rooted in a deep respect for personal growth, Norma wears many hats — and wears them well. She is a certified fashion stylist, health coach, and meditation instructor, credentials that reflect her holistic approach to beauty and well-being. Her content reflects a blend of inner balance and outer vibrancy, offering her audience tools not just to look good, but to feel empowered from the inside out.
At 50+, Norma has not only carved out a space for herself in the digital world — she’s built a six-figure business from scratch, proving that success doesn’t have an age limit. Through authenticity, consistency, and a genuine desire to serve, she has created a thriving brand that resonates with women who refuse to be invisible.
Beyond content creation, Norma is also the founder of NE Essentials LLC, a line of clean beauty and wellness products inspired by her own lifestyle. From skincare to self-care, everything she offers is something she personally uses and stands behind 100%. Her approach is simple: conscious products, intentional living, and no empty promises. For Norma, it’s not about selling fantasies — it’s about showing what’s truly possible when women reclaim their power.
Her influence goes far beyond social media. Norma is leading a cultural shift — one that celebrates aging not as a decline, but as a vibrant chapter filled with purpose, beauty, and growth. She reminds her followers that style doesn’t expire, dreams don’t have deadlines, and self-worth is not negotiable.
Norma’s leadership is guided by values that have earned her the trust and admiration of her community: honesty, respect, and intuition. She speaks directly to women who’ve often been overlooked by mainstream media, offering them not just inspiration, but tools and encouragement to live out loud.
At a time when many question what comes next after 40, Norma Escandón is the answer: a dynamic, successful, unapologetically authentic woman showing that midlife is not something to fear — it’s something to celebrate.
Because as she often says, whether it’s the right pair of jeans, the glow that comes from within, or that dream trip you’ve always wanted to take… you deserve it all.