Roberto Martinez is a rare leader in the ever-evolving digital landscape, one who truly exemplifies innovation, endurance, and a commitment to his community. A founder, strategist, and creative architect, Roberto has not only built successful ventures but has also dedicated his career to uplifting small businesses and bridging the digital divide. His story is one of determination, vision, and an unwavering commitment to helping others succeed.
Building Innovative Companies
Roberto is the founder of Braven Agency, a digital marketing firm committed to helping businesses scale, and SMRTS.co, an AI-powered business assessment platform. Since its launch in 2023, SMRTS.co has quickly made its mark by providing small business assessments and data-driven solutions for organizations such as the Wells Fargo Foundation, ICIC, the County of Los Angeles, and TikTok. This platform represents more than just a technological advancement—it is a tool designed to empower entrepreneurs, particularly those in underserved communities, with actionable insights to grow their businesses.
Beyond his entrepreneurial ventures, Roberto has also served as Google’s California Coach since 2018, personally training over 10,000 entrepreneurs across the state. His unique ability to merge creativity with practical strategy has earned him a reputation as a trusted advisor and thought leader in digital marketing and technology.
A Civic Leader with a Lasting Impact
In 2020, Roberto’s expertise and dedication were recognized when the Mayor of Los Angeles appointed him Entrepreneur in Residence (EIR) for the City of Los Angeles. In this role, he launched LA Optimized, an innovative program designed to help small businesses digitize and sell online during and after the COVID-19 pandemic. This initiative was not only timely but critical, ensuring that local businesses could remain competitive in an increasingly digital economy.
Roberto’s civic leadership has continued to grow. He sits on the Board of Directors of the U.S. Hispanic Chamber of Commerce, where he co-chairs the technology committee. His work has brought him into collaboration with some of the world’s leading technology companies—including TikTok, Meta, Amazon, and Google—as well as top academic institutions such as Stanford, UCLA, and USC, where he has worked to bring digital marketing training to diverse communities.
Recognized for Excellence
In 2024, Roberto was honored by the Los Angeles Times B2B Magazine as a DEIA Awardee, a recognition that highlights his commitment to diversity, equity, inclusion, and accessibility in business and technology. This award reflects not only his entrepreneurial achievements but also his deeper mission of ensuring that innovation reaches those who need it most.
As a visiting professor at CSULB’s School of Business, Roberto shares his expertise with the next generation, teaching digital marketing and social media analytics. His influence extends well beyond the classroom, where he empowers students to think critically, innovate boldly, and approach business with a sense of responsibility toward their communities.
Bridging the Digital Divide
Roberto’s work consistently reflects his belief in using technology as a force for good. He has been deeply involved in programs aimed at reducing the digital divide, including Delete the Divide, LA Optimized, and the Digital Communities Program. These initiatives are more than professional achievements—they represent his lifelong commitment to equity and opportunity. By creating pathways for underserved communities to thrive in the digital economy, Roberto is shaping a future where access to technology and knowledge is not a privilege, but a right.
A Global Perspective with Local Roots
Before embarking on his entrepreneurial journey, Roberto gained invaluable experience working for Janssen Pharmaceuticals, the Canadian Foreign Service, and the U.S. State Department. These roles broadened his perspective, preparing him to navigate complex global challenges and apply that knowledge to local community impact.
His passion for service extends beyond his professional roles. Roberto has been actively involved in raising funds for immigrant communities in Latin America, reinforcing his belief that leadership is about creating opportunities for others. A seasoned traveler who has visited over 70 countries, he brings a global mindset to his work, blending international experience with a deep commitment to local empowerment.
Inspiring the Next Generation
Roberto Martinez represents what Latino excellence looks like in action: entrepreneurial vision, community-centered leadership, and a dedication to lifting others as he climbs. His career stands as proof that innovation and empathy can go hand in hand, and that true success is measured not only by personal achievements but by the impact we leave on others.
As an entrepreneur, educator, and civic leader, Roberto continues to redefine what it means to lead in the digital age. His story is an inspiration for Latinos everywhere—and a powerful reminder that when passion meets purpose, the possibilities are limitless.