Founder & CEO, Florida Hispanic American Chamber of Commerce, Inc.
Santos Arroyo-Vega is more than a community leader—he is a visionary who has dedicated his career to empowering small businesses and uplifting the Hispanic community across Florida. As the Founder and CEO of the Florida Hispanic American Chamber of Commerce, Inc., Santos has built an influential platform that bridges the gap between entrepreneurs and opportunity, making him one of the most respected voices in Hispanic business development.
With more than 15 years of experience in small business growth, nonprofit marketing, event management, sponsorship strategy, and fundraising, Santos brings a dynamic blend of passion and professionalism to every project he undertakes. What sets him apart is his deep understanding of culture, community, and the economic forces that shape our society. He doesn’t just support business owners—he equips them with the knowledge, tools, and access they need to succeed in today’s competitive landscape.
Under his leadership, the Chamber has expanded its reach across Florida with strategically located offices in Duval, Clay, Orange, Osceola, Polk, St. Lucie, Palm Beach, and Broward counties. These locations serve as gateways to coaching, networking, marketing assistance, and government resources—ensuring that members have both local support and statewide reach. Santos has cultivated an ecosystem where small business owners can thrive, connect with corporate partners, and gain exposure beyond their immediate markets.
Santos’ ability to foster strong, collaborative relationships between entrepreneurs, industry leaders, and community partners has earned him a reputation as a master connector. Through innovative marketing strategies and high-impact educational programs, he helps Hispanic-owned businesses expand and adapt in a fast-changing economy.
One of his core missions is to educate members about the often-complex process of securing governmental contracts. By demystifying this process and offering guidance through each step, Santos and his team are helping to unlock millions of dollars in potential growth for Hispanic entrepreneurs. At the same time, they promote the use of technology as a tool for global connection and collaboration, ensuring members are well-positioned to compete on both national and international stages.
But beyond the numbers and strategies, what truly drives Santos is his commitment to the values and vision of the Hispanic community. He believes in collective empowerment and leads with the conviction that when our entrepreneurs rise, our communities flourish. The Chamber’s mission reflects this belief: to champion equal opportunities, protect the wellbeing of Hispanic families and businesses, and promote prosperity for future generations.
“Our business owners and entrepreneurs are united and committed to continuing our efforts on behalf of our Hispanic community,” says Santos. “We will always advocate for their rights, amplify their voices, and work tirelessly to build a better, stronger future—together.”
Through his tireless advocacy, Santos Arroyo-Vega is not only shaping the future of Hispanic entrepreneurship in Florida—he is creating a legacy of unity, empowerment, and excellence that inspires us all.