What began as a cultural curiosity in the early 2000s has become a true phenomenon: Mexico has become one of the main stages for K-Pop outside Asia. Today, the country is the fifth largest market in the world on Spotify for this genre and the only Spanish-speaking country to appear in the global top 10.
There's something very unique about K-pop and how, during the pandemic, it invaded our homes and music playlists like a virus (get it?).