When we think of Daniel Ek, the founder and CEO of Spotify, we tend to imagine him as a pioneer of the digital world, someone who transformed the way we listen to music. But now his name is back in the headlines for a very different reason: a million-dollar investment in military technology.
What began as a cultural curiosity in the early 2000s has become a true phenomenon: Mexico has become one of the main stages for K-Pop outside Asia. Today, the country is the fifth largest market in the world on Spotify for this genre and the only Spanish-speaking country to appear in the global top 10.