If you’ve ever dreamed of visiting Japan, now is the perfect time. Tourism in this country is growing like never before, and it’s not hard to understand why: combination of tradition and modernity, breathtaking landscapes and a fascinating culture. But before you pack your suitcase, let’s talk about why tourism is on the rise, why it’s worth exploring rural areas and how to be a respectful traveler to the local culture.
Why is tourism in Japan booming?
Japan has seen a huge growth in tourism in recent years, and here are a few reasons why:
- Post-pandemic measures: Since the reopening of borders, many tourists have taken the opportunity to visit the country after the COVID-19 closures.
- International events: Major events such as the Tokyo 2021 Olympics and the Osaka 2025 World Expo have attracted travelers from all over the world.
- Popularity on social media: Japan is a destination that has gone viral, from sakuras in spring to snow festivals in winter.
- Love of anime and pop culture: Many people travel to visit iconic locations from their favorite anime or immerse themselves in Akihabara, the manga and video game paradise.
- Infrastructure improvements: With the famous bullet train (Shinkansen) and the incredible organization of transportation, getting around the country is easier than ever.
- Currency devaluation: The Japanese Yen has experienced a significant depreciation in recent times. At the beginning of January 2025, the exchange rate reached approximately 158 yen per US dollar, which represents a remarkable drop compared to previous periods.
Not just Tokyo! Discover the magic of the countryside
While cities like Tokyo, Osaka and Kyoto are not to be missed, there is much more to explore. Japan has a breathtaking rural beauty, with traditional villages, spectacular nature and a tranquility you won’t find in the big cities.
Here are some places worth visiting:
- Shirakawa-go: A dreamy village with traditional “gassho-zukuri” houses that look like something out of a fairy tale, especially in winter.
- Takayama: With its beautiful old town, this destination transports you to the Japan of yesteryear, with local markets and artisanal sake.
- Kumano Kodo: A network of pilgrimage trails where you can experience Japanese spirituality and nature.
- Okinawa Islands: If you like tropical weather, these islands offer spectacular beaches and a culture different from the rest of Japan.
- Tottori: Home to the only sand dunes in Japan and breathtaking views of the Sea of Japan.
Exploring these places will not only give you a more authentic experience, but will also help reduce excessive tourism in big cities and support small local communities.
Respect the culture! Tips for not offending the locals
Japan is known for its politeness and strict social norms, so it is important to follow some rules to avoid awkward moments:
- Speak in a low tone: In public transportation and public places, avoid speaking loudly. Silence is a sign of respect.
- Be tidy and clean: Do not litter on the street and respect recycling rules.
- Take off your shoes: If you visit a house, temple or some restaurants, it is mandatory to take off your shoes at the entrance.
- Avoid physical contact: Greetings with kisses or hugs are not common in Japan. A slight nod of the head is sufficient.
- Don’t take pictures without permission: Especially in sacred places or of local people, always ask before taking pictures.
- Don’t eat while walking: Unlike other countries, in Japan it is frowned upon to eat on the street while walking.
- Handle chopsticks well: Do not stick them in rice or use them to pass food between people, as this is related to funeral rituals.
Japan is an impressive destination that attracts more and more travelers, and rightly so. Its mix of tradition and technology, along with the hospitality of its people, makes it a unique place. But remember, traveling with respect is key to enjoy the experience without affecting the daily life of the locals. So get ready for an unforgettable adventure and discover all that Japan has to offer!
Ready to pack your bags?
