Collaboration features art by Mexico City native Jiovanny Lopez Alvarez
NFT holders will unlock access to live sporting events, VIP experiences with FOX Deportes studios and talent, exclusive memorabilia, and more
XXX, September 28, 2022 — FOX Deportes, the first and longest-running Spanish-language sports channel in the U.S., is launching their first-ever NFT collection as part of the celebration of its 25th anniversary. The collection, which launches during National Hispanic Heritage month, includes a recently released limited-edition Fan Pass, three collections of NFTs designed by Los Angeles-based visual artist and Mexico City native Jiovanny Lopez Alvarez, and more.
Marking the first NFT collection launched by a Spanish-language sports network in the U.S., FOX Deportes enters the Web3 space in an effort to educate its fans and engage its talent, athletes, and partners to support communities and projects in this exciting and rapidly evolving new space. This goal is evidenced by its NFT project, a collaboration with emerging artist Lopez Alvarez born out of the passions that have guided him throughout his life: sports and art.
“Since our founding in 1996, FOX Deportes has prided itself on innovation and being the first,” said FOX Deportes Executive Vice President and General Manager Carlos Sanchez. “With this NFT collection, we are looking to bring our loyal viewership along our journey into the new world of Web3. We are reaching the end of our 25th year and this project is a perfect way to usher in the next phase of FOX Deportes.”
The collections will unlock exclusive perks for holders, including tickets to NFL, MLB, and MLS games as well as VIP access to FOX Deportes events and its Los Angeles studios, one-of-a-kind memorabilia, and more. FOX Deportes and Alvarez are collaborating on the collections with FOX Entertainment’s Web3 media and creative technology company, Blockchain Creative Labs.
The first collection is entitled Los Primeros (“We Are First”). It includes 250 limited edition, one-of-one NFTs that will be randomly generated when minted and will celebrate the sports, fans and cities FOX Deportes has served since its launch. The collection will be available for purchase on October 3rd, and an auction of ultra-rare NFTs from the collections will take place on September 30th on OpenSea.
Before the end of National Hispanic Heritage Month, FOX Deportes will drop Alvarez’s second collection of 250 NFTs, Somos El Futuro (“We Are the Future”), representing the vibrant and innovative futurescape the Hispanic community is building together. The drop date for Somos El Futuro will be revealed soon.
Additional future NFT drops include a Mystery Drop, happening on October 7 on Coinbase NFT, with further details to be confirmed.
“When an injury derailed my dreams of being a professional soccer player, visual art allowed me to continue to express my love for sports,” said Lopez Alvarez. “I feel excited and privileged to work with FOX Deportes on these exciting one-of-one NFTs that speak to the passion and vibrancy of the Hispanic sports fan.
The NFTs will be available for purchase at NFT.FOXDeportes.com beginning on October 3, 2022. The collections’ secondary market will be held on Rarible.
About Jiovanny Lopez Alvarez
Jiovanny Lopez Alvarez is an emerging artist based in Los Angeles, CA. Born in Mexico City, Jiovanny grew up with an intense love for sports and was an avid soccer player. At a young age he moved to LA and attended Los Angeles High where he was quickly lauded for his success on the pitch. While playing soccer he broke his collarbone and used his love of drawing as part of his rehab and therapy. It was then that he turned to his art, using drawing as a way to regain motion in his arm. Jio combines his passion for art and sports by drawing iconic images of some of the world’s most accomplished sports stars. His work has been featured in commercial art, street murals, and on-air. His reputation and work were brought to the attention of Fox Deportes GM/EVP Carlos Sanchez, who commissioned Jio to create a mural in the state-of-the art Fox Deportes Headquarters in Los Angeles. Jiovanny’s sports and art journey represents the American dream. We are proud to share Jio’s work with the Fox Deportes Fan community in our first NFT Collection.
About FOX Deportes
Launched in 1996, FOX Deportes, a division of FOX Sports, is the first and longest-running Spanish-language sports network in the United States. Now in nearly 20 million cable and satellite households, nearly six million of which are Hispanic, FOX Deportes has been the nation’s leading supplier of Spanish-language sports programming for over 25 years. FOX Deportes features a diversified portfolio of properties, and boasts more than 2,100 hours of exclusive, live programming including Liga MX, MLS, Liga Nacional de Honduras, Liga Primera Division de Costa Rica, South America World Cup Qualifiers, NFL, NFC Championship, Super Bowl LVII, MLB regular-season, All-Star Game, Divisional Series, National League Championship Series and World Series, NASCAR, Premier Boxing Champions and college football. Original programs include EL ENTRETIEMPO, TOTAL SPORTS 360 and EL PUNTO FINAL. FOX Deportes Digital reaches 17 million visitors monthly and provides a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights on FOXDeportes.com
About Blockchain Creative Labs
Blockchain Creative Labs (BCL), a business and creative unit formed in 2021 by FOX Entertainment and its Emmy Award–winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund, established by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space.
